Bel Ami (TV series)

Plot

Dokgo Ma-te (Jang Keun-suk) is a pretty boy. His mother dies without giving him the password to meet his father, who he never knew. Ma-te's mother gives it instead to Hong Yoo-ra (Han Chae-young), an ex-heiress who was once the daughter-in-law of a wealthy family. A family that she thinks Ma-te's father is the chairman of. Yoo-ra promises to give him the password if he conquers several women and learns valuable lessons from each of them so as to conquer Na Hong-ran, Yoo-ra's ex mother-in-law and the Chairman Park Ki-suk's wife, who is evil and ruthless. But then Kim Bo-tong (IU), an ordinary girl from a poor background decides to aid Ma-te in pursuing his father's heels. She has had a huge crush on him since high school and is willing to do anything to help him succeed. Despite himself, Ma-te falls for Bo-tong. But Choi David (Lee Jang-woo), who is also the Chairman's secret son and is like the male Bo-tong, falls for her too, leading into a conflict of romance and deception.

Main characters

Jang Keun-suk as Dokgo Ma-te

A boy who discovered as early as kindergarten that he was prettier than most and could get special treatment because of it. During his school years he never once had to bring lunch to school, and now only has to glance at designer stuff in stores for rich women to purchase them for him. He discovers he has a wealthy father who he doesn't remember. His role within the drama is to learn different things from dating/seducing ten wealthy ladies, so that he can eventually undertake the role of meeting with his father.

IU as Kim Bo-tong

An average girl from Ma-te's neighborhood who's had an unrequited crush on him since junior high. She is innocent and free hearted who is head over heels in love with Ma-te and helps him through his journey of overcoming troubles to meet his father.

Lee Jang-woo as David Choi

A friendly, free-spirited marketing director who falls for Bo-tong and helps her out. He has a strange past too, however also changes the story with his funny and warm personality. He meets Bo-tong when she starts to sell her belongings to earn money and immediately gets attracted to her innocent charm.

Han Chae-young as Hong Yoo-ra

The glamorous, successful woman Ma-te wants but can't get. She makes a game of "training" him and tells Ma-te to seduce ten of the most eligible bachelorettes in the city first. She has had a difficult life filled with torture as she can not see her own child nor talk to her husband from the harsh rule of the wife of the chairman.

Supporting characters

Kim Bo-yeon as Na Hong-ran

Dokgo Young-jae as Park Ki-suk

Kim Young-jae as Park Moon-soo

So Yoo-jin as Jaek-hee

Kim Ye-won as Electric Fairy

Cha Hyun-jung as Kim In-joong

Park Ji-yoon as Myo-mi

Kim Bo-ra as Kwi-ji

Jung Sun-kyung as Yi-kim

Kim Min-joo as Yeo-mim

Yang Mi-kyung as Kim Mi-sook, Ma-te's mother

Kim Ji-han as Jang Deok-saeng

Lee Mi-young as Lee Mal-ja, Bo-tong's mother

Yeo Hoonmin as Kim Dae-shik, Bo-tong's younger brother

Ahn Byung-kyung as Na Jin-seok

Lee Do-yup as Na Hwan-kyu

Kim Seul-gie as Ma-te's high school teacher in senior year (cameo, ep 1)

Jo Hye-ryun as female police officer (cameo, ep 1)

Go Myung-hwan as MG Home Shopping organization director (cameo, ep 5)

Ratings

In the table below, the blue numbers represent the lowest ratings and the red numbers represent the highest ratings.

International broadcast

It aired in Japan on cable channel KNTV in June 2014.

It aired in Singapore on Channel U on weeknights at 22:00 (SST)., starting June 2, 2014.

It aired in the Philippines on ABS-CBN on weekday afternoons. From August 18, 2014 to September 1, 2014, it aired at 4:30pm. From September 2, 2014 to September 19, 2014, it moved to a shorter 5:30pm.

It aired in Thailand on Channel 7 on Monday to Thursday at 2:10am. starting April 21, 2016, dubbed as rạk phlik l̆xkh k̄hxng nāy h̄n̂ā h̄wān . ("รักพลิกล็อกของนายหน้าหวาน", literally: Unexpected Love of Pretty Man).