Beezin' is the practice of applying Burt's Bees brand lip balm, often menthol or peppermint flavored, to one's eyelids. This practice, besides causing a stinging in the eyes, is claimed to induce or heighten the sensation of being drunk or high, or create a state or perceived state of enhanced alertness.
Beezin' started in 2005 or earlier. Videos of beezin' were posted to YouTube starting in the 2010s, leading to the practice becoming something of a fad among American youths. Some commentators have claimed that practice is not widespread or is entirely made up, an example of a moral panic.
Health professionals are generally skeptical of the habit, with warned-of deleterious effects ranging from simple eye inflammation to pinkeye and conjunctivitis, with beezin' also a possible gateway to riskier behaviors.