"Be Like Mike" is the name of a Gatorade commercial featuring American professional basketball player Michael Jordan that originally aired in 1992. In 2015, as part of its 50th anniversary celebrations, Gatorade re-aired a digitally remastered version of the commercial during NBA All-Star Weekend. The updated version ends by displaying the hashtag #BeLikeMike.
References
Be Like Mike Wikipedia(Text) CC BY-SA