Barcelona Principles

The Barcelona Principles refers to the Barcelona Declaration of Research Principles, a set of seven voluntary guidelines established by the public relations (PR) industry to measure the efficacy of PR campaigns.

The Barcelona Principles were agreed upon by PR practitioners from 33 countries who met in Barcelona, Spain in 2010 for a summit convened by the International Association for Measurement and Evaluation of Communication (AMEC). The Barcelona Principles identify the need for outcome, instead of output, based measurement of PR campaigns, call for the exclusion of ad value equivalency metrics, and recognize the communications value of social media.