Type Marque Founded 2010 | Industry Automotive Area served China | |
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Headquarters Liuzhou, Guangxi, China Key people Matt Tsien (Shanghai-GM-Wuling vice president) | ||
Baojun (simplified Chinese: 宝骏; traditional Chinese: 寳駿; pinyin: Bǎojùn; literally: "Treasured Horse") is a Chinese automobile marque owned by a joint venture of General Motors and SAIC Motor, SAIC-GM-Wuling Automobile.
The Baojun marque was established in 2010 as an alternative to existing GM brands Chevrolet and Buick, which are also on sale in China. The company's products compete with domestic Chinese manufacturers such as Chery Automobile and Geely Automobile.
The joint venture's commercial vehicles remain under the Wuling Automobile marque.
Products
The marque's first vehicle is the Baojun 630, a four-door sedan that has been produced since November 2010. Sales started in late 2011 through a dedicated dealer network.
The joint venture also offers a localized version of the Daewoo Matiz, known as the Baojun Lechi. In 2014, a third model (the 610) was announced at Auto China. At Auto Shanghai in 2015, the company introduced the 560 SUV. And in July 2014, SAIC-GM-Wuling launched the 730, a seven-seater MPV.