Native name Бамби Traded as BELEX: BMBI Key people Miroslav Miletić, CEO Headquarters Požarevac, Serbia Revenue 79.25 million EUR (2013) Number of employees 967 Total assets 72.3 million EUR (2013) | Type Joint-stock company Industry Branded food Products Biscuits, chocolates CEO Bojan Radun (1 Apr 2015–) Founded 1967 Net income 14.99 million EUR (2013) | |
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Bambi a.d. (Serbian Cyrillic: Бамби а.д.) is a food manufacturing company in Požarevac, Serbia. One of its signature products is biscuit called Plazma.
History
The company was founded in 1967 and at the time it employed 37 people. From the start, the company's focus was on manufacturing biscuits made out of domestically grown grains with an emphasis on healthy food. Within the first ten years of its existence the company had 230 full-time employees and manufactured 3,100 tons of products. In 1979 it received its first award for consistency in quality. Over the years the company grew and expanded to different regions of former Yugoslavia.
In 1968 the company started production of their now famous Plazma biscuit, and today it is one of their best selling products. In 1990 the company started production of another well-known biscuit called Grandma's cookie (in Serbian Bakin kolač). In 1997 the company was the first in the country to receive international certificate for the standard in quality management ISO 9001 in food industry.
Today, Bambi is one of the largest and most profitable companies in the country.