Baker Ahmad Alserhan

Baker Ahmad Alserhan is the author of The Principles of Islamic Marketing. He is the president of the International Islamic Marketing Association (IIMA) and the Chair of the Global Islamic Marketing Conference (GIMAC). He founded four academic journals two of them with Emerald and ‘Inderscience’ and he is an active researcher, public speaker, and consultant. His research interests include Islamic Marketing and Branding, Islamic Hospitality, Islamic Lifestyles, and Islamic business studies. Dr Alserhan is an associate professor in marketing, Qatar University.