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The president of Palette Pictures LLC which she found in L.A. in 2009. She is a Beijing native, Bai Yu is a producer, actress, and director and was the first Chinese national to gain a master's degree in producing at California Institute of the Arts. She was previously a producer for AlphaMedia, an international film and television distribution and production company owned by Gareth Chang, the former CEO of Direct TV.
Prior to studying in America, Bai Yu had been an accomplished actress and singer in China. She won the "Best New Personality Award" at the Fifth China Central Television (CCTV) Chinese Music Television Competition and subsequently a "Gold Award" at the national Jun Lu Music Video Competition. She went on to become a lead actress in national television, including Absolute Truth and Modern Family, a popular CCTV-produced series.
During her studies in Los Angeles, Bai Yu produced a 14-episode documentary series, Oceans Away, which was commissioned by CCTV and shot in six cities across America.
In 2013, Bai Yu produced and acted in the feature film, Day of Redemption (早见晚爱). She also produced several award-winning short film series.
In 2014, Bai Yu is focused on producing and writing the web TV spy thriller series, The Substitute. The show aired on November 29, 2015, on the Chinese streaming service iQIYI, and received 100 million hits in 10 days after launch.