Industry Retail Revenue € 1.8 billion (2010) Headquarters Émerainville | Founder Andre Venturini Website but.fr Founded 1972 | |
Products furniture, home decoration, major appliances, small appliances, consumer electronics Number of employees 6500 employees in stores and 300 at headquarters Type of business Société par Actions Simplifiée | ||
BUT is a French brand of retail stores specialized in home goods, including furniture, large and small appliances, and consumer electronics.
Contents
History
The BUT brand was created in 1972 by André Venturini in Le Havre, France. With his son Michel, he rapidly expanded his network by using franchising. In 1982, there were 140 BUT stores, and in 2015, 280.
In 1987, Carrefour became a major shareholder of BUT; it sold its shares in 1993. In 1997, BUT was bought by the English company Kingfisher, which made it part of Kingfisher Electricals.
Since 31 March 2008, BUT has belonged to Decomeubles Partners, a company held by a consortium of Colony Capital, Goldman Sachs, and OpCapita.
Sectors
BUT stores offer three types of goods:
Fidem is the company that manages the BUT card.
Slogan
From 1989 to 2001, BUT was the official partner of the TV game Le Juste Prix (the French version of The Price Is Right), whence its slogan 'Le juste prix'.