Editor-in-chief Dirk Schütz Frequency Biweekly Publisher Axel Springer Schweiz | Categories Business magazine Circulation 38,387 (2014) | |
Year founded 1977; 40 years ago (1977) | ||
BILANZ is a German language biweekly business magazine published in Zurich, Switzerland. In 2014, the magazine started its edition published in Germany.
History and profile
BILANZ was established in 1977 as a successor of Wirtschaftsrevue, a monthly business magazine published between 1962 and 1977. The founding publisher of the magazine was Jean Frey AG. It was published on a monthly basis when it was started. In 2005, its frequency was switched to biweekly.
The magazine became part of Axel Springer AG in 2007. A subsidiary of the company, Axel Springer Schweiz, publishes the magazine of which headquarters in Zurich.
Dirk Schütz is the editor-in-chief of BILANZ, which features articles related to companies, analyses of the economic events, investment and management of financial asset. It offers an annual list of the 300 richest Swiss. Its online edition was restarted in 2009.
Since 2 May 2014, BILANZ is also published on a monthly basis as a supplement of Die Welt and Welt Kompakt in Germany.
BILANZ had a circulation of 34,000 copies in 1981 and 55,000 copies in 1989. Its total readers were 205,000 in 2010. In 2014, the circulation of the biweekly was 38,387 copies.