BE (Beady Eye album)

Release and promotion

The first song released from the album was "Flick of the Finger", which music video was premiered at Beady Eye's official website. The song peaked at number 138 in the UK, however, the song was not the first single from the album. The first official single from the album was "Second Bite of the Apple". It was due to receive its first UK Radio airplay on Zane Lowe's BBC Radio 1 programme on 15 April 2013, but Zane Lowe then announced it has been rescheduled to the 29 April. "Second Bite of the Apple" charted at number 112 in the UK. It was also performed live on BBC talent show The Voice UK semi-final on Saturday 15 June 2013. The double A-side "Shine a Light" / "The World's Not Set in Stone" was released on 19 August. Their new double A-side "Iz Rite" / "Soul Love" was released on 25 November.

The album (and subsequent single) artwork was designed by Trevor Jackson and features photographs by Harry Peccinotti, originally shot for NOVA Magazine. The band used a largely Internet-based promotional tactic that required people to share the Beady Eye website to unlock different stems of the song "Flick of the Finger". The album leaked online in its entirety 2 weeks before its official release on 10 June. The album was released in standard and deluxe editions. Deluxe edition features four extra tracks, while Japanese deluxe edition featured additional two tracks.

Reception

BE received a mixed critical reception, receiving a score of 59 on Metacritic indicating mixed-to-positive reviews. Many positive reviews complemented the band's progression from their debut album whilst negative reviews criticised the albums lyrics and production.

Simon Harper of Clash magazine said, "Shades of light and dark ripple throughout and keep the listener guessing... (On 'Soul Love') Liam Gallagher's cosmic vibe is matched by the first distinct stamp of producer David Sitek's ambient adventuring, which commandeers the second-half of the song, letting it drift dreamily skywards. This is what permeates BE, making it sonically enchanting." In a 4/5 review from Daily Express, they said, "'Second Bite of the Apple' is a complex, soulful shuffle, arguably the most Lennon-esque piece Gallagher has recorded, 'Soon Come Tomorrow' a truly great pop tune with phased guitar and 'I'm Just Saying' an exercise in sheer exuberance with a counted-off refrain that will be echoing around a stadium near you soon." NME gave BE a 7/10 review and remarked that "BE is certainly an improvement on Different Gear, Still Speeding, but it's more of a tentative step in the right direction than a great leap forward."

In a mixed review, Pitchfork Media criticized David Sitek's production that, "This is a band that needs to sound a little blurry and blown-out; Beady Eye’s broad strokes and bombastic flourishes are more satisfying when you can’t make out the specifics. Sitek’s pristine production only highlights how half-baked many of these songs are, especially lyrically." Pop Matters gave BE a score of 4/10 saying, "When Liam suggested those with a penchant for drugs would enjoy BE one suspects he might’ve meant psychiatric drugs. Gallagher may’ve long since disowned Beady Eye’s so-so début as “Fucking stupid” but at least it was fun. BE is too often clunky n’ hollow and surprisingly downbeat n’ dog-tired. Getting Dr. Sitek on board should’ve been a masterstroke but they’ve seemingly misread “Psychedelic n’ experimental!” as “Add a flute!” Liam Gallagher can be a charismatic, mesmerising presence, but he’s in danger of becoming the fool on the hill. If only he knew someone who could write him a decent tune."

Track listing