B Corporation (certification)

Purpose

The B-Lab certification is a third party standard requiring companies to meet social sustainability and environmental performance standards, meet accountability standards, and to be transparent to the public according to the score they receive on the assessment. B-Lab certification applies to the whole company across all product lines and issue areas. For-profits of all legal business structures are eligible for certification.

Advantages

Disadvantages

Distinction from benefit corporation

Online assessment

To obtain a B Corporation certification, a company first completes an online assessment. Companies that earn a minimum score of 80 out of 200 points undergo an assessment review process, essentially a conference call verifying the claims made in their assessment. Companies are required to provide supporting documentation before they are certified.

The assessment covers the company’s entire operation and measures the positive impact of the company in areas of governance, workers, community, the environment, as well as the product or service the company provides. Socially and environmentally-focused business model points ultimately are accrued in their relevant impact area (governance, workers, community or environment). Depending on a company's industry, geographic location, and number of employees, the online assessment adjusts the weightings of the question categories to increase its relevancy. For instance, companies with more employees will have a heavier weighting in the workers category, and companies in manufacturing will have a heavier weighting in the environment category.

To maintain credibility, the B Corporation certification standard operates under principles that are independent, comprehensive, comparable, dynamic, and transparent. B Lab has an established standards advisory council that can independently make decisions with or without the support of B Lab. As of May 2014, 28 of 30 members were listed by their business affiliation. The council recommends improvements to the B Corp assessment on a biennial basis. There is a 30-day public consultation period before releasing a new version of the B Corporation assessment.

Currently the B Corp assessment is its third version, with the fourth version scheduled to be released in January 2014.

Legal requirements

Certification also requires companies to integrate their stakeholder commitments into the company governing documents. In the United States, the avenue for corporations making the legal amendment to certify will depend on the state they are incorporated in. Some states known as "constituency" states will allow for this change in the articles of incorporation, other states, known as "non-constituency states", will not; and many states now have the option of adopting the benefit corporation legal structure, which also meets B Lab's requirements for B Corp certification. Beyond the corporate model, other for-profit business entities make an amendment of the company by-laws or governing documents. These include:

However, B-Lab certification allows the company bylaws to remain secret.

International adoption

As of November 2016, there are over 1900 certified B Corporations across 140 industries in 50 countries, including Canada (78 companies), Australia, South Africa, and Afghanistan. The most active community outside of the United States is Sistema B. Since 2012, Sistema B has been the adaptation of the B Corps movement in Latin America, including in Argentina, Brazil, Chile, Uruguay and Colombia. This non-profit adapts proprietary certifications and evaluation metrics and modifies both to the context of each country. B Lab also assists Sistema B in incorporating a benefit corporation distinction into local legal systems.