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Avruga is a product made from herring and other products (water, herring-40%, salt, corn starch, lemon juice, citric acid, xanthan gum, sodium benzoate, squid ink) that is marketed as a caviar substitute. Unlike caviar, it does not contain fish roe.
Avruga is produced by the Spanish company Pescaviar. Avruga has Marine Stewardship Council "Chain of Custody" certification.
References
Avruga caviar Wikipedia(Text) CC BY-SA