Audiences London

Audiences London was the audience development agency for the London area. The organisation was registered with the Charity Commission in 2003 to provide assistance to not-for-profit arts organisations in using their resources effectively to serve the public.[1] It conducted marketing research to identify organisations' existing audiences and provides advice to better market themselves to existing and new audiences.

Audiences London was modeled in part after such larger and older British audience development agencies as Audiences Wales and Audiences Central.

In 2012 Audiences London forged an alliance with All About Audiences to become The Audience Agency [2], the national audience development agency for England.