The Association for the Promotion of Campus Activities (APCA) is an association started by Eric Lambert in 1994 to promote inexpensive yet affordable programing for campus activities. APCA promotes campus engagement through quality educational experiences, affordable entertainment and community service initiatives.
Colleges and Universities attend National and Regional Conferences where national headliners showcase. The Colleges and Universities then attend "block booking" meetings where they can affordably plan tours for the entertainers and have performances on their campuses.
This is commonly referred to as the "college market".
Other showcase opportunities and block booking is also done through an organization known as NACA.
The motivational speaker Jon Vroman is a double recipient of this award, winning in 2012 and 2013.