Launched 21 May 2013 Country Australia | Picture format 576i (SDTV) 16:9 Language English | |
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Network Southern Cross Nine
Southern Cross Television Owned by Southern Cross Austereo | ||
Aspire TV is an Australian advertorial datacasting channel launched on 21 May 2013. The channel operates a 24-hour / day format of mostly US produced infomercial and, to a lesser extent, other paid program content including religious programming.
When introduced, the "datacasting" concept was promoted (by the government of the day) to provide opportunity for the new services to broadcast information to schools, broadcast university lectures and other non traditional broadcast TV content.
However, without any legislative restriction on its use, the "datacasting" services have been solely used for advertising purposes, with airtime sold almost exclusively to "home shopping" companies.
Aspire TV ceased broadcasting via Southern Cross Television in Tasmania and Darwin on 29 August 2015 in order to accommodate for the launch of Racing.com; and in Spencer Gulf, SA and Broken Hill, NSW via SGS/SCN on 1 July 2016.