First air date 1991 Webcast Asda FM Live | Language(s) English | |
Frequency Telstar 12 satellite at 15.0°W, 11.502 H, SR 6620, FEC 2/3 or online Format Popular music and advertising Owner Headland Media (under Contract to ASDA) | ||
Asda FM live is the in-store radio station for the Asda Walmart main chain stores in the UK.
About
Asda FM live began on 7 September 1991 and is operated by KVHstudios at 2a Queen Street, Leeds, LS1 2TW.
Presenters on the station include Dave Rhodes, Nick Bewes, Steve Jordan, Nick Babb and Paul Clarke.
According to The Guardian, it has a captive listenership of over eighteen million people each week.
It is available in all of the main chain stores' via Telstar satellite at 15.0°W, 11.502 H, SR 6620, FEC 2/3 or online on the Asda website. The smaller Asda Supermarkets which have recently been opened, have their own service with the same music policy. Despite the name, Asda FM does not broadcast anywhere on FM.
References
Asda FM Wikipedia(Text) CC BY-SA