Asch is a surname. Notable people with the surname include:
Frank Asch (born 1946), American writer
Moe Asch (1905–1986), founder of Folkways Records, son of Sholem Asch
Nathan Asch (1902–1964), American writer
Peter Asch (born 1948), American water polo player
Ricardo Asch (born 1947), Argentinian endocrinologist
Roland Asch (born 1950), German race car driver
Sholem Asch (1880–1957), Polish Yiddish writer
Solomon Asch (1907–1996), US psychologist