Product type Snack food Introduced 16 February 1964 | Country Australia Tagline Flavour you can See | |
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Markets AustraliaUK (discontinued) | ||
Arnott's Shapes are a popular line of savory biscuits produced by Arnott's in Australia. First produced in Victoria in the 1950s, they were originally made in the shape of potato chips, until bakers realized they were too difficult to cut and were a waste of dough. In 1974, they switched to the flat biscuits, which are sold today. Arnott's Shapes are sold in different packaging including multi-pack bags and boxes. In Australia, during the mid-1990s, Arnott's reduced the box packaging size of the core flavours from 250 grams to 200 grams. During 2011, Arnott's further reduced the packaging size from 200 grams to 175–185 grams. The reason for the name "Shapes" is because of the variety of the individual biscuit shapes, depending on the flavour. Arnott's boasts that Shapes are "[oven] baked, not fried", which is a less fatty method of cooking; however, Shapes are still high in fat at 20–25% and high in sodium.
Contents
- Original core flavors pre 2016
- Current core flavors post 2016
- Pizzeria range January 2004
- Crispy Puffs range 2006
- Flavors of the World range May 2009
- Roadies range September 2011
- Aussie BBQ Meat Lovers range January 2012
- Sizzling Summer range September 2012
- Footy Fever range May 2013
- 2013
- 2014
- Pizzarama range May 2013 few days after Footy Fever
- Soundz range August 2013
- Sensations range December 2013
- Honey BBQ Chicken January 2014
- Light Crispy range October 2014
- Extreme range January 2015
- Former flavors
- Sales in the United Kingdom
- References
Over 53 million packets of Shapes are consumed each year in Australia. In 2016, Arnott's changed the recipe of the iconic biscuits, with many customers complaining that they were not happy about the so-called improved updated formula. The company has since backtracked this decision by restoring the original Pizza Shapes recipe, as well as leaving the recipe for Chicken Crimpy intact and offering an 'Original Barbecue' flavor.
Original core flavors (pre-2016)
These flavors have existed since the snack's inception:
Current core flavors (post-2016)
Formulaic changes in the seasoning's makeup plus the omission and addition of flavours have revised the core range:
Pizzeria range (January 2004)
Crispy Puffs range (2006)
Hollow, puffy shapes with a crisp texture.
The range was reduced to just Chicken Drumstick, then discontinued.
Flavors of the World range (May 2009)
Flavours around the world.
Roadies range (September 2011)
Aussie BBQ Meat Lovers range (January 2012)
A one-flavor range commemorating Australia Day.
Sizzling Summer range (September 2012)
Footy Fever range (May 2013)
A flavor exclusive at Coles, available each year during AFL and Australian soccer highlights:
2013
2014
Pizzarama range (May 2013, few days after Footy Fever)
Soundz range (August 2013)
Sensations range (December 2013)
A collection of flavours marketed towards customers more appreciative of 'gourmet' tastes:
Honey BBQ Chicken (January 2014)
Light & Crispy range (October 2014)
Extreme range (January 2015)
Former flavors
Sales in the United Kingdom
Shapes were on sale in the United Kingdom at Asda in early 2011 as an export product. Due to a poor marketing campaign, sales were underwhelming and they are no longer stocked by Asda. They were then stocked by Tesco but are no longer as of March 2013.