Neha Patil (Editor)

Armstrong's Theatre of Today

Updated on
Edit
Like
Comment
Share on FacebookTweet on TwitterShare on LinkedInShare on Reddit
Genre
  
Romantic drama

Country
  
United States

Syndicates
  
CBS

Running time
  
30 minutes

Language(s)
  
English

Other names
  
The Armstrong Theater of Today

Armstrong's Theatre of Today was a news and romantic drama radio program which was broadcast at noon on Saturdays by CBS Radio from October 4, 1941, to May 22, 1954. The 30-minute series was sponsored by the Armstrong Cork Company (Armstrong Quaker Rugs and Linoleum) and Cream of Wheat (1953-54).

The announcers were George Bryan and Tom Shirley. The program opened with Bryan reporting the news, followed by Hollywood film actors in original dramas. Ira Avery and Al Ward directed with Avery producing. James Rinaldi provided the special effects. Commercials were read by the Armstrong Quaker Girl (Elizabeth Reller, Julie Conway).

Harold Levey was the musical director.

Stars over Hollywood, another anthology program, also began in 1941, and when Armstrong began it immediately followed Stars on the air. That combination "gave CBS the edge in the Saturday dramatic derby for thirteen years."

References

Armstrong's Theatre of Today Wikipedia


Similar Topics