Name Armando Testa | Role Graphic designer | |
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Died March 20, 1992, Turin, Italy | ||
Armando testa il design delle idee
Armando Testa (23 March 1917 – 20 March 1992) was an Italian graphic designer, cartoonist, animator and painter.
Born in Turin, Testa worked as a typesetter until 20 years old. He was initiated to artistic career by abstract painter Ezio D'Errico, who was one of his professors at the Vigliardi-Paravia Printing School he attended. After winning a poster design contest in 1937, he started working in the advertising industry, and in 1946 abandoned his work as a printer and opened a graphic studio in his hometown. In 1956, he founded Studio Armando Testa along with his wife, Lidia, and associate Franco de Barberis, and their studio soon became one of Italy's largest agencies, partnering with Benton & Bowles in the United States and establishing several branches throughout Europe. A key role in Testa's success had television commercials, particlularly the ones created for Carosello. In 1959 he created the official logo for 1960 Summer Olympics. Studio Armando Testa's customers include Nestlé, Lavazza and Barilla.
Starting from the mid-1980s, Testa focused on painting and on poster design for cultural and social campaigns. In 1985 he was appointed honor laureate in Fort Collins, Colorado.
At the 66th edition of the Venice Film Festival, in September 2009, it was presented out of competition a biographical documentary film, Armando Testa - povero ma moderno directed by Pappi Corsicato.
