The Coca-Cola sign in Punto Obelisco is an animated LED sign in front of the Obelisk of Buenos Aires. It consists of two large screens located over the facade of a building in Diagonal Norte and Carlos Pellegrini streets. The first screen is 21 x 21 meters and the second one is 6 x 21 meters. There has been a Coca-Cola sign in the location for fifty years, but this is the first one that uses LED technology..
References
Argentine Coca-Cola billboard Wikipedia(Text) CC BY-SA