Puneet Varma

Arbor Mist

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Arbor Mist is the brand name of an alcoholic beverage which blends wines such as Merlot, Zinfandel and Chardonnay with fruit flavorings and high fructose corn syrup. Its slogan is "Great Tasting Wine with a Splash of Fruit." Arbor Mist has a lower alcohol content than most wines, and is usually cheaper than other similar alcoholic beverages. It is made by the Arbor Mist Winery in Canandaigua, New York, and is packaged by Constellation Brands.

Varieties

Arbor Mist first appeared on store shelves in the United States in the summer of 1998, and was the best-selling wine debut since the 1970s. [1] Originally appearing in just two different fruit varieties, Arbor Mist now makes fourteen different varieties of their wine product (as well as a fifteenth, seasonal flavor):

  • Blackberry Merlot
  • Cranberry Twist White Merlot
  • Exotic Fruits White Zinfandel
  • Island Fruits Pinot Grigio
  • Melon White Zinfandel
  • Mixed Berry Pinot Noir
  • Orchard Fruits Chardonnay
  • Peach Moscato
  • Pomegranate Berry Pinot Noir
  • Sangria Zinfandel
  • Strawberry White Zinfandel
  • Tropical Fruits Chardonnay
  • White Pear Pinot Grigio
  • Winter Berry Merlot
  • Mango Strawberry Moscato
  • Raspberry Pink Moscato
  • Cherry Red Moscato
  • Peach Chardonnay
  • Arbor Mist now manufactures "wine blenders" as well. In 2009 Arbor Mist launched two new Sparkling products: Peach Sparkle and Raspberry Sparkle.

    References

    Arbor Mist Wikipedia


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