Industry Marketing Operations Website www.aprimo.com Founded 1998 | Products Software application Founder Robert W. McLaughlin | |
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Type of business Private, Part of Marlin Equity Partners | ||
Aprimo is an integrated marketing operations software company based in Chicago, IL with global R&D and customer support offices in Indianapolis, IN and international operations based in London.
The Aprimo brand was founded in 1998, purchased by Teradata Corporation in 2011, acquired by Marlin Equity Partners and merged with Through-Channel Marketing Automation (TCMA) leader, Revenew, Inc. in 2016.
The Aprimo Marketing Operations platform includes Plan & Spend, Marketing Productivity, Distributed Marketing (Formerly the Revenew TCMA product) and Campaign products. Aprimo also offers services including activation services, concierge services, customer support and strategy consulting.
History
Aprimo was founded in 1998 by William M. Godfrey and Robert W. McLaughlin, and opened its headquarters in Indianapolis, Indiana. The company opened its first international office in London in 2000 and an office in Australia in 2006. Analysts first identified Aprimo for marketing resource management software in 2002. Aprimo acquired Then Limited in 2004 and later acquired Enterprise Marketing Solutions Business Unit from DoubleClick in 2005. In 2006, Aprimo launched its SaaS platform to help deliver its software on-demand to its customers. The company started holding an annual customer summit in 2000.
The company announced Aprimo Marketing Studio B2C and Aprimo Marketing Studio B2B, in November 2009. Aprimo had 28 technology and implementation partners. These include Microsoft, Salesforce.com and Omniture.
In December 2010, Teradata, a company focused on data warehousing and data analytics, announced its acquisition of Aprimo. Teradata closed the purchase in January 2011 for $525 million.
Aprimo won industry and business awards, including:
Aprimo (Teradata Marketing Applications) was later acquired by Marlin Equity Partners.