The most expensive dog collar in the world is the $3.2 million, diamond-studded Amour Amour, once called “the Bugatti of dog collars”.
The chandelier-design, 52-carat collar has over 1,600 hand-set diamonds, with a 7-carat, D-IF (flawless) color-graded, brilliant-shaped centerpiece. The Amour Amour also uses platinum, 18-carat white gold and crocodile leather.
The collar has been featured nationally on E! Entertainment Television’s "World’s Most Expensive," on Fox News Fox & Friends, an episode of NBC’s “It’s Worth What?" and an episode of ABC’s “20/20.”
The UK Daily Mail covered the collar in its “Diamonds are a dog’s best friend: The world’s most expensive dog collars for incredibly pampered pooches.”
It has also appeared on several online blogs, including Newsweek’s “Nine Most Ridiculously Expensive Pet Gifts,” People Pets, Daily Kibble, Hollywood Life, and Teddy Hilton.
The collar was featured internationally in a German “The World of the Super Rich” documentary.