9 /10 1 Votes
4.6/5 Barnes & Noble Language English Media type Print, Audio, E-book ISBN 978-0-307-88605-7 Publisher Crown Publishing Group | 4.4/5 Goodreads Country United States Publication date March 13, 2012 Pages 432 pp (hardcover) Originally published 13 March 2012 Genre Business | |||||||||||||||||||||||||||||||||
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Similar Ford Motor Company books, Business books | ||||||||||||||||||||||||||||||||||
American Icon: Alan Mulally and the Fight to Save Ford Motor Company is a book written by Bryce G. Hoffman about the turnaround of Ford Motor Company under the leadership of CEO Alan Mulally. The book offers a brief history of the automaker and explores the problems that pushed it to the brink of bankruptcy in 2006, then chronicles Mulally's transformation of the company's culture, products and image in the marketplace. Ford was the only one of the American automakers to avoid both bankruptcy and a government bailout during the automotive industry crisis of 2008–2010, and American Icon focuses on how Ford was able to fix its problems itself.
The book was a Wall Street Journal bestseller and was also named one of the best business books of 2012 by the newspaper. The New York Times called American Icon "a compelling narrative that reads more like a thriller than a business book."