Industry Personal Care Area served Worldwide | Founders Lisa Thurman
Sue Katz | |
Founded 1999; 18 years ago (1999) Headquarters Libertyville, Illinois, United States Products Cosmetics and beauty products | ||
AmazingCosmetics is an American-based cosmetics company headquartered in Libertyville, Illinois.
Assortment include concealer, primer, foundation and other face products. The brand is sold in the United States in Sephora, ULTA, QVC, and from the official website as well as Canada and the United Kingdom.
History
AmazingConcealer, the first product from AmazingCosmetics, was developed when friends Lisa Thurman and Sue Katz could not find a satisfactory store-bought concealer. A then makeup artist Katz was approached by Thurman to start up a cosmetic business together. “When Lisa came to me, I said no one is focusing on concealer,” said Katz, “I was always having trouble with it with my client’s.” Katz and Thurman started Amazing Cosmetics at their kitchen tables in Libertyville in 2000, with $7,000 in seed money.
Soon after the initial launch in 2000, AmazingConcealer was picked up by Bliss Catalog in New York City, shortly followed by Nordstrom. In 2005, the brand launched nationwide with ULTA Beauty, QVC, and in 2006 with Sephora.
The brand is a proponent of giving back, often working with several charitable organizations whom have a focus on empowering women such as the YWCA USA, American Cancer Society, American Red Cross, and the United Nations Foundation's Girl Up campaign.