Formation 2014 Location Canada | Type Social Media Founder Holly Jarrett | |
Purpose End Violence Against Aboriginal Women | ||
#AmINext is the social media campaign that began on September 5, 2014 by Canadian Indigenous (Inuit) woman Holly Jarrett. The campaign was created in part to call for a public inquiry into Canada's missing and murdered Aboriginal women, which has a demand that native activists have been making to the federal government for years. Aboriginal women in Canada are more likely to be subject to violence than non-aboriginal women. The campaign included women taking photos of themselves holding up signs bearing the question, and posting them to various social media sites using the hashtag #AmINext.
In response to criticism regarding the effectiveness of the original hashtag #AmINext, a new social media campaign was started using the hashtag #ImNotNext, with the intent on continuing the theme of unification, while creating a more positive reaction.