Altruistic corporate social responsibility

Altruistic corporate social responsibility is a form of corporate social responsibility (CSR) that goes beyond ethical behavior to voluntarily donate time and/or money towards certain groups of stakeholders, even if the time or money commitment sacrifices part of the business profitability. Altruistic CSR can be viewed as unethical from a business standpoint because it encourages Utilitarianism, a form of philanthropy in which "ethical actions result in the greatest good for the greatest number," as well as going against the theory of Deontology.