Alta Records was a record label founded in Dallas, Texas in the early 1960s by pioneer, radio personality Jim Lowe. Lowe was a popular DJ who hosted a rhythm and blues program "Kat's Karavan" from the WRR-AM studios located at Fair Park in Dallas. He was one of the first DJs in the Southwest to introduce early R&B recording artists to a mainstream, white audience. His program became enormously popular and was broadcast well into the 1960s. Lowe was also noted for airing his "Library Of Laughs" which featured many up and coming comics like Brother Dave Gardner and Justin Wilson.
Jim Lowe was a prominent record/music force in the DFW area having founded several labels including White Rock Records, Division Records and Alta Records. Lowe was also the voice of "Big Tex" at the State Fair of Texas for many, many years.
Alta Records were produced for the Top 40 radio market and they had several chart successes. Jim Lowe "The Cool Fool" (as he was known as) died in 2000 but left a legacy of popular recordings that have become highly prized collectibles in the world of vinyl.