Allgemeine Anzeigen GmbH, abbreviated Ala (English: General Advertisements, Ltd.) was a central advertising agency of the Nazi Party, created in 1926 from "Ausland GmbH" (Foreign Lands, Ltd.). It was part of the Alfred Hugenberg concern, taken over by the Eher Press in 1934 in order to improve the advertising position of the National Socialist Gau presses.
References
Allgemeine Anzeigen GmbH Wikipedia(Text) CC BY-SA