Trisha Shetty (Editor)

Alive Again (Cher song)

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B-side
  
"When You Walk Away"

Genre
  
Dance-pop, house

Format
  
CD single

Label
  
WEA

Recorded
  
2001; Modena One, Mothership Studios (England and in Los Angeles)

Length
  
4:19 (Album Version) 3:31 (Edit)

"Alive Again" is a song performed by American singer-actress Cher from her twenty-fourth studio album, Living Proof. It was released as a third and final European single from the album on June 11, 2002 by WEA, while the song remains unreleased in North America. The song has never been performed live. The song had received positive reviews from music critics, but its commercial response was limited and quite poor in some European countries. It managed to chart in Germany and Switzerland.

Contents

Background

"Alive Again" was written by Nick Bracegirdle, Ray Hedges and Tracey Ackerman, while it was produced by Bracegirdle and Hedges. The song was featured on Cher's album Living Proof. In 2002, "Alive Again" was used as the official German Olympic winter plays song in Salt Lake City. American fashion retailer Abercrombie & Fitch, used "Alive Again" in their Spring 2009 playlist. "Alive Again" featured on the international release of The Very Best of Cher. Sal Cinquemani called this song "trance anthem."

Release history

"Alive Again" was released exclusively throughout Europe, but the song failed to pick up the attention that "The Music's No Good Without You" received. The single in part suffered from a lack of promotion. In early 2002 Cher had complications with her record company which affected the further promotion for the single, because of this the future plans to release "Song for the Lonely" and "A Different Kind of Love Song" as European singles were dropped. Although "The Music's No Good Without You" was previously released as a club single in the United States, "Alive Again" remains unreleased in North America.

Chart performance

The song entered the German singles chart where it became a top-forty hit. The song also entered both the Swiss and Romanian charts, but was unsuccessful charting at eighty and fifty-eight.

Music video

In 2002, the video for "Alive Again" was shot and was later released in Europe only. The video features Cher in a blue room singing the song while appearing in many different colored wigs.

The footage used for the video was originally intended to be used in an advertisement to promote Living Proof. Some additional scenes from the video shoot are featured on the Dan-O-Rama Screen Projection for Cher's Living Proof: The Farewell Tour intro video and also during the 'Quote Attack' segment on the Tour DVD. When It was decided that "Alive Again" would be released in Germany a video was made using this footage. This is why Cher does not lip-sync the first verse and only sings while wearing the red wig. Unreleased footage has Cher lip-syncing to others songs on the album - During one shot in the video Cher is seen singing in a blonde, shaggy wig. This is actually to another album track.

Track listings

In 2002, "Alive Again" was released in Germany as a three-tracks single. Also in Germany, a one-track promo was sent to radio stations, containing the album version. This also occurred in Mexico, although the font used on the cover art varied from the European releases. The ARD television network released a promo with the song, to be used at the Salt Lake City Winter Olympics. The cover art for this release was basic, and the track on the CD was edited, making the song only 3:36.

Only four official versions of the song exist, an album version, an edit, which does not appear on the CD single, an Olympic Edit, and a demo version which appears on the Australian five tracks Album Sampler. No known commissioned mixes of the track exist.

References

Alive Again (Cher song) Wikipedia