An addictive behavior is a behavior, or a stimulus related to a behavior (e.g., sex or food), that is both rewarding and reinforcing, and is associated with the development of an addiction. Addictions involving addictive behaviors are normally referred to as behavioral addictions.
Compulsion vs addiction
Compulsions and addictions are intertwined and reward is one major distinction between an addiction and a compulsion (as it is experienced in obsessive-compulsive disorder). An addiction is, by definition, a form of compulsion, and both addictions and compulsions involve reinforcement learning; however, in addiction, the desire and motivation to use a substance or engage in a behavior arises because it is rewarding (i.e., the compulsions that occur in addiction develop through positive reinforcement). In contrast, someone who experiences a compulsion as part of obsessive-compulsive disorder may not perceive anything rewarding from acting on the compulsion. Often, it is a way of dealing with the obsessive part of the disorder, resulting in a feeling of relief (i.e., compulsions may also arise through negative reinforcement).
Deep brain stimulation to the nucleus accumbens, a region in the brain involved heavily in addiction and reinforcement learning, has proven to be an effective treatment of obsessive compulsive disorder.