Ad Lib (typeface)

Updated on Nov 20, 2023

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Category Display Foundry American Type Founders		Designer Freeman Craw Date released 1961

Ad Lib is a decorative typeface that was designed in 1961 by Freeman Craw for American Type Founders. It was extremely popular from the early- to mid-1960s, and is often used today to evoke that era.

Notable examples of Ad Lib usage

Ad Lib was used for episode titles and "Same Bat Time, Same Bat Channel" text overlays on the 1960s Batman television program.

Ad Lib was used in the 1971 film Willy Wonka and the Chocolate Factory on the Augustus Gloop number

Ad Lib was used in the 1976 film The Bad News Bears.

Ad Lib was used in the Pink Panther titles, as well as in the credits of the Looney Tunes shorts that DePatie-Freleng Enterprises produced from 1964 to 1967.

Ad Lib was used in film credits, such as The Outrage, A Guide for the Married Man and "A Man Called Dagger".

Ad Lib was used as the font to display scores on the television screen and for the logo on the first season of the 1996-99 version of The Newlywed Game.

Ad Lib was used for the titles of the television series Night Gallery which ran from 1970 to 1973.

Ad Lib was used for in the 1967 film In The Heat of the Night and the 1988 TV series based in the film.

Ad Lib was used on most Animaniacs tie-in merchandise.

Ad Lib is also used in the opening and closing credits of the animated series American Dad!.

Ad Lib is used in the logo of the website Rotten Tomatoes.

Ad lib is used throughout the Worms video game franchise.

Ad Lib was used in signage around Nickelodeon Studios alternately with the network's "Balloon" font.

Ad Lib was featured on the boxes of the 1996 MGM/UA reissue of Pee-wee's Playhouse.

Ad Lib was used for the popular YouTube channel "FUNnel Vision"'s videos.

References

Ad Lib (typeface) Wikipedia

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