Industry publishing Founder Efrem Zimbalist III Type of business Private | Website www.aimmedia.com Number of employees 400 Founded 2003 | |
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Key people Efrem Zimbalist III CEOAndy Clurman COOBrian Selstrom CFOPat Fox VP/GM OperationsJason Brown VP/GM Digital Headquarters El Segundo, California, United States | ||
Active Interest Media (AIM) is a publisher specialized on "niche enthusiast magazines" (i.e. magazines targeted at hobbyists). The company was formed in 2003 by private-equity investment firm Wind Point Partners by the acquisition of Sabot Publishing, a "special interest" publisher based in Richmond, VA which had been established in 1999 by James Causey and Colonnade Capital. Chairman and Chief Executive Officer is Efrem Zimbalist III (the son of Efrem Zimbalist, Jr.), formerly of Times Mirror Magazines, a subsidiary of Times Mirror.
Active Interest Media publications are organized in six "groups",
- Equestrianism
- Healthy Living Group (nutrition, wellness, yoga, body building, martial arts); besides magazines, they also market martial arts videos and books
- Home Buyer Group (home improvement, architecture, interior design etc.); they also organise "log-home show seminars"
- Marine Group (sailing, yachts, etc.) they are involved with the Fort Lauderdale International Boat Show (FLIBS) in Florida, the Yachts Miami Beach, the Palm Beach International Boat Show, the Suncoast Boat Show in Sarasota, and the St. Petersburg Power and Sailboat Show.
- Outdoor Group (hiking, backpacking, climbing)
- Mountain Group (snow sports) Ski Magazine and Warren Miller Entertainment; producers of outdoor/winter sports movies and TV shows
On 7 November 2012, PixelMags Inc. announced that they had reached an agreement with Active Interest Media to distribute magazine content digitally.
On 30 April 2013, Active Interest Media purchased Warren Miller Entertainment and Nastar.