Action Sports Alliance (The Alliance) is a non-profit association of professional female skateboarders and other action sports athletes. The Alliance was founded in 2005 by Cara-Beth Burnside, Mimi Knoop, and Drew Mearns. Burnside was the first president.
In 2006, the Alliance helped negotiate significant prize money increases for female vert and street skateboarders at the X Games and helped add a women's surfing event to the line-up.
The business of the Alliance is run by a Board of Directors composed of leading professional athletes who are elected and appointed by the pro membership according to the organization bylaws.
References
Action Sports Alliance Wikipedia(Text) CC BY-SA