Supriya Ghosh

AQuantive

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Founder  Brian McAndrews
Acquisition date  2007
Founded  1997
Parent organization  Microsoft Corporation
AQuantive mediaserverpulse2comuploads200705microsofta
Website  www.aquantive.com (offline)
Headquarters  Seattle, Washington, United States
Subsidiaries  Razorfish, Atlas Solutions, DRIVE Performance Solutions

Microsoft buys aquantive creates online ad group


aQuantive, Inc. was the parent company of a group of three digital marketing service and technology companies: Avenue A/Razorfish, Atlas Solutions, and DRIVE Performance Solutions. Based in Seattle, Washington, the company was founded in 1997. According to Advertising Age magazine, in 2005 it ranked 14th by revenue among advertising agencies worldwide.

On May 18, 2007, Microsoft announced that it would acquire the company for US $6 billion, the largest acquisition in Microsoft's history until its 2011 purchase of Skype. The acquisition closed on August 10, 2007. aQuantive became part of Microsoft's newly created Advertiser and Publisher Solutions (APS) Group.

On July 2, 2012, Microsoft announced that it would take a $6.2 billion writedown, mostly related to the 2007 acquisition of aQuantive.

References

AQuantive Wikipedia


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