The AMA Gold Report Top 50, formerly known as the Honomichl Top 50, is an annual compilation of the top 50 revenue-generating marketing research firms operating in the United States. The report is published by the American Marketing Association magazine, Marketing News. The list was compiled by Jack Honomichl until his death in 2013 and was renamed to AMA Gold Report Top 50 after his death. It is the Fortune 500 list of market research firms.
Market-research revenue in the United States, as represented by the Honomichl list, grew 1.7% in 2012 year to $9.5 billion. The growth in firms specializing in long-term, syndicated market research—such as Arbitron, comScore, IRI, JD Power, National Research Group, Nielsen, NPD Group and Rentrak—collectively grew by 4.1%, while the remaining firms saw revenues fall by 0.7%.
The top 50 firms in the United States in 2016 were:
- Nielsen
- IMS Health
- Kantar Group
- IRI
- Ipsos
- Westat
- GfK USA
- comScore
- The NPD Group
- J.D. Power
- ICF International
- DRG (Decision Resources Group)
- Abt SRBI
- MaritzCX
- dunnhumby
- Wood Mackenzie
- Rentrak
- National Research Corporation
- ORC International
- Lieberman Research Worldwide
- Market Strategies International
- Burke
- C Space
- Convergys
- Morpace
- PRS IN VIVO
- Service Management Group
- YouGov
- SSRS
- Directions Research
- Hanover Research
- MarketCast
- Phoenix Marketing International
- Radius Global Market Research
- MarketVision Research
- Informa Research Services
- LRA by Deloitte
- Cello Health
- Kelton
- KS&R
- NAXION
- Gongos
- The Link Group
- Fors Marsh Group
- actûrus
- Bellomy Research
- RTi Research
- Market Probe
- Chadwick Martin Bailey
- Public Opinion Strategies