The A6182, or White Rose Way, is a dual carriageway that runs west and north from Parrot's Corner, where it meets the A638 to junction 3 of the M18 and then on to Doncaster town centre.
The road's purpose is to link the town centre with Parrot's Corner, and Robin Hood airport, and the M18, from which drivers can reach the A1 and M1.
Due to the nature of the road, a large number of industrial estates line the A6182, as well as the Lakeside Village and the main Royal Mail sorting office for Doncaster and most of East Yorkshire. British Telecom, Royal Bank of Scotland, Tesco Insurance and Direct Line possess large call centres situated just off the road. There is a new iPort near Rossington
The upgrade of the part of the road from Lakeside Village Outlet to the M18 to dual carriageway was completed in June 2013. FARRRS Phase 1 - the extension to Parrot's Corner and the A638 - opened on 29 February 2016.