Rahul Sharma

A Good African Story: How a Small Company Built a Global Coffee Brand

Updated on
Share on FacebookTweet on TwitterShare on LinkedInShare on Reddit
7.2/101 Votes Alchetron
7.2
1 Ratings
100
90
80
71
60
50
40
30
20
10
Rate This

Rate This

Language  English
Publication date  2013
Originally published  2013
Page count  254
Country  Uganda
3.6/5 Goodreads

Publisher  The Bodley Head
Pages  254
Author  Andrew Rugasira
ISBN  9781847922076
A Good African Story: How a Small Company Built a Global Coffee Brand t2gstaticcomimagesqtbnANd9GcTblBj8DpyijH73m
Media type  Print (hardback and paperback)

A Good African Story: How a Small Company Built a Global Coffee Brand is a book by the Ugandan businessman Andrew Rugasira. It is a story of "Good African coffee" from inception to becoming the first African company to have its products listed in supermarkets in the United Kingdom. It shows the trials and obstacles Andrew faced, his journey in South Africa and his history as a businessman. It is an analysis of doing business in Africa and challenges businessmen, especially in Uganda, face to succeed.

Critical reception

The book was met with mostly positive reviews.

Andrew Mwenda of The Independent called it "a book that combines intellectual depth with practical hands-on business experience. It is a must-read for those interested in the challenge to creating wealth through private entrepreneurial innovation and talent in Africa."

Harriet Lamb called it a good read.

Stephen Timm of Business Day called it "an inspiring story of how the continent is fast turning itself around" He added that "Africa needs more entrepreneurs to tell how they did it."

T. J. Strydom for the Times notes that "the story is a hopeful one and does show the first glimpses of how "trade not aid" should transform our continent." But he notes that "the book shows too much of Uganda's sad colonial (and post-colonial) past, and too little of Rugasira's entrepreneurial story. It could have been a decent in-depth feature article in a good magazine, not a book on its own."

References

A Good African Story: How a Small Company Built a Global Coffee Brand Wikipedia


Similar Topics
Secondhand Lions
Jack Bankowsky
Dominic Mohan
Topics