|Released August 11, 1999|
A (EP) (1999) Loveppears (1999)
Release date 11 August 1999
Label Avex Trax
Artist Ayumi Hamasaki
Producer Max Matsuura
Genre Pop rock
|Recorded January–July 1999; Prime Sound Studio, Studio Sound Dali, Onkio Haus (Tokyo, Japan); Soundtrack (New York City, New York)|
A (stylized as ) is an extended play (EP) by Japanese recording artist Ayumi Hamasaki. It was released by Avex Trax in Japan and Hong Kong on August 11, 1999 in 10 different editions, and through Avex Entertainment Inc. worldwide in September 2008. It also served as a single through her second studio album Loveppears (1999), and is her first single marketed as an EP. The EP includes the four original tracks "Monochrome", "Too Late", "Trauma", and "End Roll", all served as promotional single from A, alongside eight remixes. The tracks written by Hamasaki herself, while production was handled by long-time collaborator Max Matsuura.
- Content and composition
- Critical response
- Commercial performance
- Promotion and live performances
Musically, A is a pop rock album that is influenced by dance music, a common trait that runs throughout its parent album. Lyrically, the original tracks are written in third person perspective and deal with themes such as nostalgia, anxiety and trauma. Upon its release, A received favorable reviews from music critics as both a collection and by individual tracks. Some of the tracks were highlighted as examples of Hamasaki's best work, whilst some praised the production of the original songs in compared to the album versions. However, a critic from CD Journal criticized the amount of remixes on the EP.
Commercially, the single was a success in Japan, peaking at number one on the Oricon Singles Chart and TBS' Count Down TV chart. It became Hamasaki's second consecutive single to sell over one million units in that region, and was certified Million by the Recording Industry Association of Japan (RIAJ) for shipments of one million units. It is Hamasaki's highest selling single, and additionally within Japan music history. No music videos were shot for the tracks, but Hamasaki and the original recordings appeared in commercial videos that broadcast in Japan. Each individual original track has appeared on Hamasaki's greatest hits albums, such as A Best (2001) and A Complete: All Singles (2007).
Content and composition
A was Hamasaki's first extended play release, and was her first EP to be marketed as a single in Japan. The EP consists of four recordings: "Monochrome", "Too Late", "Trauma", and "End Roll", all written by Hamasaki herself and produced by Japanese musician and her long-time collaborator Max Matsuura. The three songs apart from "Monochrome" were composed by Japanese musician Dai Nagao, who used the alias D.A.I., whilst the latter track was composed by Japanese band HΛL. The tracks were arranged by Naoto Suzuki and Nagao, and eventually mixed by American engineer Dave Ford; the edited versions that appeared on Hamasaki's second studio album Loveppears (1999) were re-vised and mixed by Dave Way. Naoto played the keyboards and synthesizers in all four original tracks, whilst Jun Kajiwara, Naoki Hayashibe, both Hidetoshi Suzuki and Naoki Hayashibe, and Hayashibe played the electric guitar in "Trauma", "End Roll", "Too Late", and "Monochrome" respectively.
Musically, A was described by staff members at AllMusic as a pop rock release. However, like a majority of the sounds throughout the parent album, the original tracks are also inspired by dance music. A staff member from Japanese magazine CD Journal commented that both "Trauma" and "Too Late" were dance tunes, whilst "Monochrome" was set at a medium tempo. Lyrically, the song was written in third person perspective, a trait that is shared with the rest of the album's tracks. The review at CD Journal noted that each track included different emotions and themes; Hamasaki talked about her anxiety in "Too Late", nostalgia in "Monochrome", and "transforming" trauma into positivity in "Trauma".
A was released by Avex Trax in Japan and Hong Kong on August 11, 1999 in 10 different editions, and through Avex Entertainment Inc. worldwide in September 2008. The EP included the four original recordings, plus four remixes, two bonus remix tracks through first press issues of the single, and an instrumental version for the original songs. To market each original track in Japan, Avex distributed four different editions of the single by changing the compact disc colors, these being blue, green, orange, and red. For each color, the original recordings included on the track list is shifted down one and each variation were limited to 70,000 units. After the single sold over one million units in Japan, Avex Trax distributed a limited gold edition disc that was noted by the company through the liner notes as just a sticker. This edition was limited to 100,000 copies in Japan.
However, after the first gold version sold over its limit, Avex published a second gold disc titled the Shining Gold CD to 150,000 copies in Japan. The disc was made of real gold, and the artwork of Hamasaki was tinted gold. Two promotional 12" vinyls were distributed in Japan by Rhythm Republic on October 16, 1999; the first vinyl featured a remix for both "Too Late" and "Monochrome", whilst the second vinyl included a remix for each original recording. The artwork was photographed by Toru Kumazawa, and features Hamasaki in a black dress in front of a black backdrop, holding onto a long piece of white string. The logo on the artwork was the first establishment of Hamasaki's logo/emblem, a staple she has used ever since.
Although the original recordings were promoted together with the EP, each of them were distributed in Japan and worldwide as individual singles. "Monochrome" was remixed by American DJ Keith Litman, and released in North America in early 2001, whilst Eurofen and Bonus Kaos remixed the track and released it in the United Kingdom by Badorb.com on July 21, 2001; the latter release was limited to 486 vinyls. American duo Thunderpuss remixed the track "Trauma" and released it in North America through the offices of Avex USA in early-2001. "Too Late" was remixed by Soul Solution and was released in North America through Avex USA in mid-2001.
Upon its release, A received favorable reviews from music critics. In a review for Loveppears at CD Journal, a staff member selected "Trauma", "Too Late", "Monochrome", and another album track titled "And Then" as the best songs. In general, the review commended Hamasaki's songwriting and her vocal delivery. However, a separate review for the A at the same publication was mixed. The review complimented the original four recordings, but criticized the amount of remixes and felt the extra editions were not "convincing" for Hamasaki's fan base. In retrospect, AllMusic's Alexey Eremenko, whom contributed to writing Hamasaki's biography on the website, selected "End Roll", "Monochrome", and "Trauma" as an examples of her best work. In 2015, Japanese website Goo.ne.jp hosted a 24-hour only poll for audiences in Japan to vote for their favorite single released by Hamasaki. As a result, A ranked at number 12, with a rating of 32.1 average percent.
Commercially, the single was a success in Japan. It debuted at number one on the Oricon Singles Chart, selling 508,940 units in its first week of sales. A is the 78th single with the highest first week sales, a record that still holds as of July 2016. It stayed at number one of three non-consecutive weeks, and lasted 18 weeks on the top 200, one of Hamasaki's longest spanning singles on that chart. Likewise, it debuted at number one on the Count Down TV chart hosted by Tokyo Broadcasting System (TBS). It stayed atop of the charts for two weeks, and lasted 17 weeks in the top 100.
By the end of 1999, it had sold over 1,630,540 units in Japan and ranked at number three on Oricon's Annual 1999 chart. It resulted as the highest selling EP–single by any artist at the time, and was the highest selling single by a female artist. Similarly, it ranked at number six on TBS' Annual Chart, the third highest selling single by a female artist (behind two entries by Japanese recording artist Utada Hikaru), alongside being the highest selling EP–single. In July 2000, the single was certified Million by the Recording Industry Association of Japan (RIAJ) for shipments of one million units; this was her second consecutive single to sell over one million units, the first being the previous single from Loveppears "Boys & Girls". As of July 2016, it is Hamasaki's highest selling physical single of her entire career on Oricon Style's data base, and is the 57th best selling single in Japan of all time; it is the ninth highest selling single by a female artist.
Promotion and live performances
No music videos were shot for the tracks on A, her first major release to not feature any visuals. However, in Japan, Hamasaki appeared in commercial endorsement videos that promoted each original track from A. "Trauma" and "Monochrome" were used as the official theme songs for two commercials of JT Peach Water drinks, whilst "Too Late" was the theme song for Honda Giorno Crea, and Hal's remix of "End Roll" was featured in commercial for Morinaga. The videos for each commercial appeared on several DVD compilations released by Hamasaki: A Clips (2000), a self-titled DVD, A Complete Box Set (2004), and the digital release of A Clips Complete (2014). "Trauma" and "End Roll" were included on her greatest hits compilation album A Best (2001), whilst "Monochrome" was added onto A Complete: All Singles (2007), To promote the EP, each original recording were performed on Hamasaki's first part and second part of her 2000 concert tour in Japan.
Credits adapted from the CD liner notes of A;