City Brisbane, Queensland Branding 97.3fm | Broadcast area Brisbane | |
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Slogan Brisbane's Widest Variety of Music from the '80s to Now Frequency 97.3 MHz FM (also on DAB+) First air date September 26, 2001 (2001-09-26) | ||
97.3fm (call sign: 4BFM) is a commercial radio station in Brisbane, Australia. It is a 50/50 joint venture between NOVA Entertainment and Australian Radio Network, who jointly purchased the license at auction for $67M.
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History
97.3fm plays current hits and a variety of 1970s, 1980s and 1990s music (Hot Adult Contemporary), primarily targeted at the 25-54 age group, the group most valued by advertisers. Brisbane's 97.3 FM is part of the KIIS Network with sister stations in other major Australian cities - KIIS 106.5 Sydney, KIIS 101.1 Melbourne, Mix 102.3 Adelaide and Mix 106.3 Canberra. In January 2015, 97.3fm rebranded with a new logo, along with sister stations in Sydney, Melbourne and Adelaide.
The addition of DAB AAC+ Digital Radio to Brisbane means that 97.3 FM and its co-owned Classic Hits 4KQ will both be available on the digital format. The additional channel to be provided by 97.3 is called "The Edge Digital", a digital format revamp of the ARN owned Edge 96.1 in Western Sydney.
The station's headquarters in Brisbane is located in the inner south-eastern suburb of Stones Corner on Logan Road.