| September 17, 2013|
17 September 2013
The Devil Wears Prada
| Glow in the Dark Studios, Atlanta, Georgia and Zing Studios, Westfield, Massachusetts|
Matt Goldman, Adam Dutkiewicz
Dead Throne, With Roots Above and Branches, Transit Blues, Plagues, Dear Love: A Beautiful Discord
8:18 is the fifth studio album by metalcore band The Devil Wears Prada. It is the first album without founding keyboardist James Baney, and the final album with founding members Chris Rubey and Daniel Williams. It topped the Christian charts and came in at No. 20 and No. 6 on the Billboard 200 and rock charts respectively, selling 16,000 copies in the first week.
The band maintains their metalcore sound throughout the album, although the track "Care More" has industrial influence. Artist Direct has also noted sounds influenced by hardcore punk and heavy metal, and Ultimate Guitar described the album as melodic metalcore. The title is an allusion to Romans 8:18.
At Alternative Press, Scott Heisel proclaimed it to be an excellently "solid record". At HM, they affirmed this was "a refreshing work of self-awareness". Alternative Press premiered the album in its entirety via their website on September 10, 2013 to promote the release. Allmusic's Jason Lymangrover said the songs were "more visceral and accomplished than prior outings" and called the title track, Care More, and In Heart as the Allmusic track picks.
The album was also released in high resolution (48 kHz/24bit) on HDtracks.com. In its first week of release, the album debuted at No. 20 on the Billboard 200, No. 1 on Top Christian Albums chart and No. 6 on the Top Rock Albums chart, selling 16,000 copies. It also came in at No. 2 on the hard rock charts behind Avenged Sevenfold's Hail to the King. In its second week, the album fell to No. 105 on the Billboard 200, selling 3,000 copies and its third week, the album fell to No. 169 and sold 2,000 copies. As of October 2016, the album has sold 50,000 copies in the US.