Editor-in-chief Chloe Harris Circulation 55,000 | Managing editor Sarah Medina | |
Online editors Mary Polizzotti, Laura Mason, Rachel Greenberg Categories city
regional
lifetstyle
culture
food
fashion Frequency 11 per year, plus annual City Guide, and various pocket guides to Bay Area Wine Country and San Francisco Nightlife, and annual Weddings sourcebook | ||
7x7 was a city-living-focused fashion, lifestyle, food, culture, opinion and entertainment digital, print, mobile, social, commerce and events activation platform, covering the San Francisco Bay Area. Included in coverage are San Francisco, Marin, the East Bay and highlights from the Peninsula; the Bay Area wine regions including Napa and Sonoma counties, as well as Lodi and Livermore; the Lake Tahoe region; notable attractions along Highway 1; and Los Angeles.
History and profile
7x7 was founded in 2001 by Tom Hartle and Heather Hartle, who had just moved from Detroit. While the name (pronounced "seven-by-seven") originally represented the approximate forty-nine square miles making up the City and County of San Francisco. 7x7 is produced by McEvoy Media, which is owned by the McEvoy Group.
In 2004 McEvoy Media, then Hartle Media, acquired a majority interest in California Home + Design and californiahomedesign.com. In 2006 it was involved in the purchase of Spin magazine by the McEvoy Group, owners of Chronicle Books.
7x7 was acquired by Metropolitan Media in 2014, and later acquired by its current owner, 7x7 Bay Area, Inc. 7x7 ceased print publication with its March 2015 issue and refocused its efforts on their digital platforms.