3VOOR12 is a multimedia platform of the Netherlands Public Broadcasting VPRO for alternative pop.
3VOOR12 had 2 digital television channels (a clip-channel and a concert-channel), different radio channels ranging from punk, Roots and Alternative rock to metal), radioprograms on 3FM, a website and a weekly live event (Club 3VOOR12). Also 3VOOR12 is present at several festivals (Noorderslag, Lowlands, Motel Mozaïque, Pinkpop). 3VOOR12 has been awarded several times. Among the awards are the UPC Digital Award, the Pritchett-award, the BNN Rookie-Award and the Gouden Pixel.
Similar in approach to the In a Van Sessions and the Take-Away Shows the platform presents live performances of many touring artists recorded in elevators and other small rooms in the Netherlands under the umbrella name Behind Closed Doors These videos are presented on their website as well as an official 3VOOR12 YouTube account.
Radio
On radio 3VOOR12 broadcasts almost every day between 21:00-24:00. The programs are: Club 3VOOR12 (Eric Corton, live music), Whitenoise (Dave Clarke, techno music), both on Dutch radio station 3FM.