Type Retail shop Founder Ido de Voos | Founded 2001 Website 290sqm.com | |
 | ||
Headquarters Houtkopersdwarsstraat 3
1011 Amsterdam, NL | ||
290 Square Meters is a retail shop in Amsterdam, the Netherlands. It is most well known for being the only retail location in the world where one could buy customized NikeID Shoes for a number of years, though it also carries a number of other one-of-a-kind items from brands such as Levi’s, Freitag and Arc'teryx Veilance among others.
Founded by Ido de Voos in 2001, it originally started as 90 Square meters on KNSM Island. In its new location right off Waterlooplein, a former bank vault, it has grown to an internationally recognized retailer of both Men’s and Women’s fashion as well as limited edition books, jewelry and scents.
Both the stores original name, 90 Square Meters, and its new name, 290 Square Meters, are derived from the shop's size, so it can be considered space that is retail today and possibly a museum or gallery tomorrow.
In late 2012 it launched a web shop.