Owned by 1+1 Media Group Country Ukraine Broadcast area Ukraine | Picture format 16:9 (576i, SDTV) Language Ukrainian Headquarters Kiev, Ukraine | |
2+2 (Ukrainian: два плюс два, dva plyus dva) is a national Ukrainian-language TV channel, owned by the 1+1 Media Group. Its program content is mainly geared for a male audience, targeting a core audience is 25–44 years old.
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Due to the Crimean crisis 2014, 2+2 broadcasts in Sevastopol ended on 9 March 2014, at 2.30pm East European time.
2+2 offers broadcasts of sporting events, particularly football and boxing matches, foreign and Russian TV series, movies of different genres (action/smash hit movies, sci-fi, adventures, comedies, detectives, horror movies, disaster movies, historical and criminal dramas, and thrillers), cartoons and humorous programs, sports and entertainment shows of in-house production and erotica.
History
The TV channel “2+2” was launched in July, 2006, as the channel “Kino”; in summer of 2010, it changed its name and positioning. For six years of its broadcasts, technical penetration of the channel in the cities with the population over 50 thousand people has increased from 18.5% to 89.3% and exceeded 83.7%, Ukraine-wide. The share of the channel’s viewers amounts to 2.7% in prime time (19:00-23:00) and 2.6% per whole day for the audience aged between 18 and 54 years in the cities with the population over 50 thousand people.
In 2009, 2+2 TV channel, then known under the logo of “Kino,” received the prize from the specialized magazine Mediasat as the Best Movie Channel.
In 2011, it received the Mediasat award as the Best Regional TV Channel.
In 2012, 2+2 was awarded by Mediaset as the Best Men’s Channel, and also received the rights to broadcast matches of the UEFA Champions League and UEFA Europa League of season 2012-2015. Since the autumn of 2012, live streams of Football Championship of Ukraine, UEFA Champions League and UEFA Europa League games are available for viewing on the channel’s site.
Criticism
Since 2014 "2+2" TV channel was criticised for broadcasting Russian serials. According to the results of monitoring made by "Boycott Russian Films" campaign activists during the period from 8th to 14 September there was demonstrated 8 hours of Russian content per day. According to monitoring made on 27 September the part of Russian content on the channel took 42%.