The 10K Plan was an urban planning doctrine for Downtown Oakland to attract 10,000 new residents to the city's downtown and Jack London Square areas.
Former Oakland Mayor Jerry Brown continued his predecessor Elihu Harris' public policy of supporting downtown housing development in the area defined as the Central Business District in Oakland's 1998 General Plan. Since Brown worked toward the stated goal of bringing an additional 10,000 residents to Downtown Oakland, his plan was known as "10K." It has resulted in redevelopment projects in the Jack London District, where Brown purchased and later sold an industrial warehouse which he used as a personal residence, and in the Lakeside Apartments District near Lake Merritt, where two infill projects were proposed and approved, one of which is in its fifth year of construction. The 10k plan has touched the historic Old Oakland district, the Chinatown district, the Uptown district, and Downtown.
With the opening of Forest City's The Uptown, the plan is one step closer to being fulfilled. The Uptown is sustainable, affordable, mixed-use, mixed-income public/private partnership. It borders Downtown Oakland, an area which certain political and business interests are attempting to redevelop and “re-imagine.”