Type Beer Introduced 1768 Website www.zubr.pl | Country of origin Poland Alcohol by volume 6.0% | |
Żubr beer (Polish: European Bison) is a Polish lager brewed by the Kompania Piwowarska SA.
Contents
Brand
Żubr has been brewed since the Dojlidy Brewery opened in 1768. The Białystok based brewery was bought by the SABMiller subsidiary Kompania Piwowarska SA in 2003. The brew contains 12.1% (by weight) of extract content and 6.0% alcohol. Currently it is brewed at three Kompania Piwowarska breweries: Białystok, Poznan and Tychy.
Marketing
It is available throughout Poland, and is also available in many off-licences in the UK, due to demand for the beer from the Polish population in Britain. It is currently the second most popular in beer in Poland, with 14% market control. It is rare in the United States.
The cans and bottles use a distinctive green packaging. The logo prominently features a Żubr, or European Bison.