Released 4 July 2012 Recorded 2012 Length 3:55 | Format digital download Genre French pop Label Jive Epic | |
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"À cause de l'automne" (English: "because of the autumn ") is the first single from the French recording artist Alizée's album 5. The single was pre-released on 28 June 2012, directly on Alizée's official website at 17:00 French time (CET). The single was released on French iTunes and French Amazon.fr on 4 July 2012, also was released same at iTunes and in e-music stores around the world. Other download platforms list 6 July 2012 for the release date. The first public performance of the song was on RFM radio on 21 December 2012 where she sang the song in live broadcast.
Contents
Video
The first music video was shot on 15 July 2012 in Corsica. The director of the video clip was Laurent Darmon. On 18 September the music video leaked out through PS3 VidZone. On 19 September Jive Epic announced on Twitter that the leaked video is not the "official clip" of À cause de l'automne and that the official video would be released late October. After that Jive Epic and SME has been trying to remove the video clip from all the streaming websites.
In the middle of October Sony announced that the second video will be filmed during early November. The new version of the music video was finally filmed on 30 October 2012 in Paris. The director of the video was Arnaud Delord, the producer Léo Hinstin and Alizée's make-up was done by Bilitis Poirier. On 4 December, two teasers of the music video were released. The clip was scheduled to be launched on 6 December but it was released on AlizéeVEVO channel on YouTube on 5 December.
Reception
The song received some positive feedback from foreign francophone radio stations around the world.
Composition
The original song was in English and titled Never Again and was written by Pete Russell, a British songwriter based in Liverpool. The original song came from DWB Music and when accepted by Sony Music Entertainment for Alizée's new single, Sony had the lyrics re-written by Thomas Boulard in French with the new title but retaining the original music.
Release
The pre-release of the single was divided in four phases, announced by Alizée. Firstly, a video was released on Jive Epic's YouTube channel, with Alizée herself on the video in the studio. The second phase was to release video on Dailymotion channel announcing "Live Chat" with Alizée. Questions to Alizée were possible to send via e-mail, Facebook and Twitter. Third phase was announcement during "Live Chat" of the release of the single on the following day (28 June 2012). Fourth phase was the actual pre-release, exclusively for those who subscribed to the newsletter on Alizée's official website. The final release in France was 4 July 2012 on iTunes.
On the day after the pre-release, the cover art was revealed on Instagram and soon afterwards in various social media sites, also announcing the world-wide release of the single during the course of the following week.